Etsy Listing Image Audit

Image Rules and Guidance

Photos
Use photos of the actual item you sell, subject to Etsy exceptions for custom and production-partner items.
Gallery
Up to 20 listing photos.

Copy Checks and Guidance

Title
Up to 140 characters
Tags
Up to 13 tags, 20 characters each
Description
No description limit published in the cited guidance

Frontpiece Audit Targets

  • Title target: 90 characters or fewer
  • Description target: at least 200 characters

Frontpiece Image Defaults

  • 9 images in the current Frontpiece default
  • Up to 6 images with added text in the Frontpiece default
  • At least 2 lifestyle or studio images without added text in the Frontpiece default

Recommended Image Plan

  1. 1. Main Photo in Context

    Shot
    Your actual item in its intended setting
    Photo to Use
    Your own full-product photo in that setting
    Headline Idea
    No added headline

  2. 2. Lifestyle / Context

    Shot
    The product in a real use setting
    Photo to Use
    Your own in-use photo
    Headline Idea
    No added headline

  3. 3. Scale & Dimensions

    Shot
    Show size with verified measurements or a familiar reference
    Photo to Use
    A photo with a ruler or a known-size reference
    Headline Idea
    Your verified dimensions

  4. 4. What's Included

    Shot
    Lay out only the items in the sold package
    Photo to Use
    Your complete package-contents photo
    Headline Idea
    What Is Included

  5. 5. Detail / Close-up

    Shot
    A close view of material, finish or construction
    Photo to Use
    Your sharpest detail photo
    Headline Idea
    The material or detail shown

  6. 6. Material & Construction

    Shot
    Show how the item is made from a visible detail
    Photo to Use
    Your own construction or material photo
    Headline Idea
    The construction shown

  7. 7. Care & Maintenance

    Shot
    Show a care step supported by your instructions
    Photo to Use
    Your care demonstration photo
    Headline Idea
    A verified care step

About This Audit

  • The grader checks listing copy and image coverage. It cannot certify marketplace compliance or predict sales.
  • The recommended plan is a starting point for your own photos. It is not a promise of what a generated listing will contain.