Terms of Service

Frontpiece generates product photography and listing copy from photos and product details you supply. These terms are the agreement between you and Frontpiece LLC, a Texas limited liability company (filing number 1616516830003), for that service, including this website, your account, and everything the service produces for you. In these terms "we", "us" and "our" mean Frontpiece LLC, and "Frontpiece" means the service it provides.

You accept these terms by ticking the box beside the notice on the signup form and creating an account. We keep a record of that acceptance, including when you gave it and which version of these terms you were shown. If you are accepting on behalf of a company, you are confirming that you have the authority to bind it, and references to you mean that company.

The service is sold to businesses, and you are buying it as one. By accepting these terms you represent that you acquire and use the service solely for business or commercial purposes, and not for personal, family or household use. Section 12 depends on this: it is the reason the commercial arbitration rules apply there rather than the consumer ones.

You need an account to use the service. Keep your credentials to yourself, use an email address you control, and tell us promptly if you think someone else has access. Anything done through your account is treated as done by you.

You must be at least 18 years old, and you must not use the service if we have previously terminated your access.

You are responsible for everything you upload and everything you ask the service to make. You may only submit photos, logos, product details and instructions that you own or are licensed to use.

You must not use the service to generate:

You keep everything you upload. Uploading it gives us permission to store it, process it, and send it to the service providers listed in our privacy policy, for the sole purpose of operating the service for you. We do not sell your content and we do not use it to advertise to anyone else.

As between you and Frontpiece LLC, and to the extent we hold any rights in them, we assign to you all right, title and interest in the images and listing copy the service produces for you. The assignment takes effect when the output is generated and is conditional on your account being in good standing and any fees due having been paid.

What that assignment cannot do is create a right that does not exist. In the United States and in several other jurisdictions, a work produced entirely by a generative model without sufficient human authorship may not be eligible for copyright protection at all. We are not telling you that the output is copyrightable, and we cannot promise you an exclusive right in it. If that matters to your business, take your own advice on it.

Generated image files may also carry provenance metadata written by the underlying image model, including a C2PA manifest that marks the file as AI generated. We do not add this metadata and we do not strip it. Some marketplaces, platforms and buyers read it. Removing it is your decision and your risk, and doing so may itself breach a platform's rules.

Similar prompts and similar products produce similar results, so we cannot promise that output generated for you is unique, and nothing here stops us from generating comparable output for someone else.

You buy kits before you use them, and a kit is one generation run: the images and listing content produced from one submission. Kits you buy are added to your account as credits.

A kit is consumed when generation runs, whether or not you like the result. Generation costs us the same to perform in either case, so an unsatisfying result is not an unused kit. Each kit includes up to 10 regenerations or edits of its images. Anything beyond that, or re-running the whole submission, uses another kit.

Credits you buy from us do not expire. A kit you have bought stays on your account until you use it, and we do not withdraw unused credits except where section 10 ends an account for repeated infringement. We do not refund them for cash as a matter of course; our refund policy sets out when we will.

Where a run fails for a reason on our side and produces nothing usable, tell us and we will put the kit back on your account. Our refund policy sets out how that works.

Kits that come with an account at no charge, or supplied under a separate agreement we have signed with you, may be limited in time or in number by that arrangement. Kits you buy from us are not limited in time.

The service is built to help you list on Amazon, Walmart, TikTok Shop, Shopify and Etsy, and it applies what we understand of their image requirements. That is guidance, not compliance.

Each of those platforms sets its own rules for main images, backgrounds, text and graphics on imagery, claims, categories and prohibited products, and each changes those rules without telling us. You are responsible for reviewing every image and every line of copy against the current policy of the platform you are listing on before you publish it, and for the consequences if it does not comply, including suppressed listings, removed content and suspended selling accounts.

Frontpiece LLC is not affiliated with, endorsed by, or sponsored by any of those platforms. Their names are used only to describe what the service is for.

The service will change over time: features will be added, changed and sometimes removed. We do not offer an uptime commitment, a support response time, or a guarantee that any particular capability will continue to exist.

We may change, suspend or discontinue any part of the service. If a change materially reduces what you have already paid for, we will give you notice, and our refund policy says what we will do about kits you have bought and not used.

We rely on third-party providers to run the service, and an outage or a change at one of them can interrupt it. Our privacy policy names them.

The service is provided as is and as available, without warranties of any kind, whether express, implied or statutory. To the fullest extent the law allows, we disclaim the implied warranties of merchantability, fitness for a particular purpose, title and non-infringement.

We do not warrant that the service will be uninterrupted, secure or error free, that generated images or copy will be accurate, compliant with any platform's policy, protectable, fit for sale, or free of third-party rights, or that using the service will increase your sales.

Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you.

To the fullest extent the law allows, our total liability to you for all claims arising out of or relating to the service is limited to the amount you paid us in the twelve months before the event giving rise to the claim. If you have paid us nothing in that period, our total liability is limited to one hundred United States dollars.

We are not liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost sales, lost data, lost goodwill, or the cost of substitute services, even if we were told such damages were possible.

This section does not limit liability that cannot be limited by law, including for fraud, or for death or personal injury caused by negligence. Some jurisdictions do not allow some of these limits, so parts of this section may not apply to you.

These limits are a fundamental part of the bargain between us, and the price of the service reflects them.

You can stop using the service at any time. Our refund policy says what happens to kits you have bought and not used, and, if you have signed a separate agreement with us, that agreement says how either of us ends it.

We may suspend or terminate your access, with notice where practical and immediately where it is not, if you breach these terms, if you use the service in a way that harms other users, our providers or us, if we are required to by law, or if your payment fails and stays unpaid.

Section 3 is the one we act on fastest. Repeated attempts to generate infringing material, another company's trademarks, or a real person's likeness will end an account without a refund of anything left unused on it.

When an account ends we may delete its content. Sections 4, 8, 9, 11, 12 and 13 survive termination.

Designated agent. Send notices of claimed copyright infringement to our designated agent: Copyright Agent, Frontpiece LLC, 5900 Balcones Drive, STE 100, Austin TX 78731, 469 249 2908. Email: legal@frontpiece.ai.

Repeat infringers. We have adopted, and will reasonably implement, a policy of terminating in appropriate circumstances the accounts of users who repeatedly infringe copyright. We keep a record of the notices we receive and which account they concern. An account that is the subject of repeated valid notices, or whose holder we otherwise determine to be a repeat infringer, will be terminated, and we may remove material or suspend an account before that point where the circumstances warrant it. We do not interfere with standard technical measures that copyright owners use to identify or protect their work.

Counter-notices. If we remove material you supplied and you believe it was removed by mistake or misidentification, you may send a counter-notice to the same agent. It must include (a) your physical or electronic signature; (b) identification of the material and where it appeared before it was removed; (c) a statement, made under penalty of perjury, that you have a good faith belief it was removed as a result of mistake or misidentification; and (d) your name, address and telephone number, a statement that you consent to the jurisdiction of the federal court for the district where you live, or, if you live outside the United States, the United States District Court for the Eastern District of Texas, and a statement that you will accept service from the person who sent the notice. We may forward your counter-notice to them, which means sending them what is in it.

If you believe material on the service infringes your copyright, send a notice to the designated agent above. Please include:

12.1 Governing law. These terms are governed by the laws of the State of Texas, without regard to its conflict of laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

12.2 Venue. Subject to section 12.3, you and Frontpiece LLC agree that the exclusive venue for any dispute arising out of or relating to these terms or the service is the state courts located in Collin County, Texas, or the United States District Court for the Eastern District of Texas. Each of us consents to that jurisdiction and venue and waives any objection to it, including any objection that the forum is an inconvenient one.

12.3 Most disputes go to arbitration, not to a court and not to a jury. Read this section. Except for the matters listed in section 12.7, you and Frontpiece LLC agree that any dispute, claim or controversy arising out of or relating to these terms, the service, or the relationship between you and Frontpiece LLC will be resolved by final and binding arbitration on an individual basis. That covers claims based in contract, tort, statute, fraud, misrepresentation or any other theory, and claims that arose before, during or after the period these terms were in force. Both of us give up the right to sue in court and the right to a trial by jury, except as section 12.7 allows. You can opt out of this agreement to arbitrate: section 12.8 says how, and it takes one email. This section is governed by the Federal Arbitration Act.

12.4 Notice first, and thirty days to settle it. Before either of us starts an arbitration, the one bringing the claim has to send the other a written notice of dispute. You send yours to legal@frontpiece.ai; we send ours to the email address on your account. The notice has to be individual: it must give your name, the email address on your account, what happened, and what you are asking for. A notice sent on behalf of a group of people, or one that does not describe your own claim, does not satisfy this section. For thirty days after a notice arrives, both of us will try in good faith to settle the claim, and neither of us may begin an arbitration until that period has run. Any deadline for bringing the claim is paused while it runs. This period does not replace and does not shorten a notice period that a statute separately requires, including the sixty day notice the Texas Deceptive Trade Practices-Consumer Protection Act asks for.

12.5 Rules, arbitrator and place. The arbitration will be administered by the American Arbitration Association under its Commercial Arbitration Rules and Mediation Procedures in effect when the arbitration begins, as modified by this section. The Consumer Arbitration Rules of the American Arbitration Association do not apply, because you acquire the service solely for business or commercial purposes as you represent in section 1. The rules are published at adr.org. One arbitrator will hear the claim. The seat of the arbitration, and the place of any hearing held in person, is Collin County, Texas, though the arbitrator may take hearings by telephone or video and may decide a claim on the documents alone where the rules allow it. The arbitrator may award the individual relief a court could award under the law that applies, and no more. Filing, administrative and arbitrator fees are allocated as those rules provide. An award may be entered as a judgment in any court with jurisdiction.

12.6 No class actions, and no class arbitration. You and Frontpiece LLC each agree to bring a claim only in an individual capacity, and not as a plaintiff or a class member in any class, collective, consolidated, coordinated, private attorney general or other representative proceeding. The arbitrator may not preside over any form of class, collective or representative arbitration. The arbitrator may not consolidate the claims of more than one person and may not decide a claim brought on behalf of anyone other than the individual parties to that arbitration, unless you and Frontpiece LLC both agree to it in writing after the dispute has arisen.

12.7 What this section does not cover. Nothing in this section stops either of us from (a) bringing an individual claim in a small claims court that has jurisdiction over it, for as long as the claim stays in that court and stays individual; (b) bringing an action in court to protect intellectual property rights, including a claim of infringement or misappropriation of a patent, copyright, trademark or trade secret, or to seek an injunction or other equitable relief; or (c) bringing an action in court to collect fees that are owed and unpaid. Filing one of these is not a waiver of the right to arbitrate anything else.

12.8 How to opt out. You can decline this agreement to arbitrate, and doing so costs you nothing. Email legal@frontpiece.ai with Arbitration opt-out as the subject, giving your name and the email address on your account. It has to reach us within thirty days of the date you first accept these terms or, if you were already using the service on 30 August 2026, within thirty days of that date. There is no form and no fee. If you opt out, neither you nor Frontpiece LLC can make the other arbitrate: sections 12.3 to 12.7 stop applying to you, the rest of these terms including sections 12.1 and 12.2 still apply, and nothing about your account, your plan or your price changes.

12.9 Who decides questions about this section. The arbitrator, and not a court, has exclusive authority to resolve any dispute about the formation, existence, validity, enforceability, interpretation, scope or applicability of this section, including any claim that all or part of it is void or voidable. There is one exception: whether the waiver in section 12.6 is enforceable is for a court to decide, not the arbitrator.

12.10 If part of this section fails. If any part of this section is held unenforceable, the waiver in section 12.6 survives and continues to bind both of us in whatever forum the dispute is heard, including a court. That does not work in reverse. Section 12.6 is not severable from the rest of this section: if the waiver in section 12.6 is held unenforceable as to a particular claim or a particular kind of relief, that claim or that request is severed out of arbitration and has to be brought in a court under section 12.2, and it may not be arbitrated on a class, collective, consolidated or representative basis in any circumstances. Every other claim stays in arbitration, and the court proceeding is stayed until that arbitration ends.

12.11 Survival. This section survives the end of these terms and the closure of your account.

If someone brings a claim against us over something you submitted or something you published, covering it is your responsibility. You will defend Frontpiece LLC against any third-party claim, demand or proceeding that arises out of content you submitted in breach of section 3, or out of your use of what the service generated for you, and you will pay the damages, settlements, fines and reasonable legal costs that come of it.

Section 3 is where you tell us you own or are licensed to use what you upload and what you ask for. This section is what that statement is worth if it turns out not to be true. A brand owner, a photographer, or a person whose likeness was used has a claim against somebody, and between you and us it lands on you.

This does not cover a claim to the extent it arises from our own breach of these terms, or from something we did that you did not ask for and did not approve.

We will tell you about a claim promptly, and we will not settle it in a way that admits fault on your behalf or costs you money unless you agree. You may take over the defence using lawyers we can reasonably approve, and we may take part at our own expense. If you do not take it over, we may defend it ourselves and you will pay what that costs.

Section 9 limits what we may owe you. It does not limit what you may owe us under this section.

We may update these terms. When we do, we will change the date at the top of this page. Where a change materially affects your rights, we will ask you to accept the updated terms before you continue to use the service, and we will keep a record of that acceptance. We do not treat your continued use of the service, on its own, as acceptance of a material change.

These terms, together with our privacy policy and refund policy, are the entire agreement between you and us about the service, and they replace anything said before, except a separate written agreement we have signed with you. Where we have signed one, it governs to the extent it conflicts with these terms, our privacy policy or our refund policy.

If a provision is held unenforceable, the rest stays in force. Our not enforcing a provision is not a waiver of it. You may not assign these terms without our written consent; we may assign them in connection with a merger, an acquisition or a sale of assets.

Nothing here makes either of us the other's partner, agent or employee.

Copyright notices under section 11, questions about these terms, and anything else legal: legal@frontpiece.ai.