Amazon Listing Image Audit

Image Rules and Guidance

Main image
Use a pure white background for most product categories. Check category-specific requirements.
Gallery
Up to nine photos per listing.

Copy Checks and Guidance

Title
Up to 75 characters outside media categories, effective 2026-07-27
Item Highlights
Up to 125 characters
Bullets
Up to 5 bullets
Description
Up to 2000 characters
Note: We could not recheck this number. Amazon's help page needs a seller sign-in.

Frontpiece Audit Targets

  • Title target: 75 characters or fewer
  • Description target: at least 200 characters
  • Bullets target: 120 to 220 characters each

Frontpiece Image Defaults

  • 7 images in the current Frontpiece default
  • Up to 5 images with added text in the Frontpiece default
  • At least 1 lifestyle or studio image without added text in the Frontpiece default

Recommended Image Plan

  1. 1. Main Hero

    Shot
    A clear view of the exact item on white
    Photo to Use
    Your sharpest full-product photo
    Headline Idea
    No added headline

  2. 2. Feature Infographic

    Shot
    One verified feature with a short callout
    Photo to Use
    A photo that visibly supports the feature
    Headline Idea
    Your most useful verified feature

  3. 3. Lifestyle / Context

    Shot
    The product in a real use setting
    Photo to Use
    Your own in-use photo
    Headline Idea
    No added headline

  4. 4. Scale & Dimensions

    Shot
    Show size with verified measurements or a familiar reference
    Photo to Use
    A photo with a ruler or a known-size reference
    Headline Idea
    Your verified dimensions

  5. 5. What's Included

    Shot
    Lay out only the items in the sold package
    Photo to Use
    Your complete package-contents photo
    Headline Idea
    What Is Included

  6. 6. Detail / Close-up

    Shot
    A close view of material, finish or construction
    Photo to Use
    Your sharpest detail photo
    Headline Idea
    The material or detail shown

  7. 7. Comparison vs Alternative

    Shot
    Compare a supported difference without inventing competitor claims
    Photo to Use
    Photos that prove the compared difference
    Headline Idea
    One verified difference

About This Audit

  • The grader checks listing copy and image coverage. It cannot certify marketplace compliance or predict sales.
  • The recommended plan is a starting point for your own photos. It is not a promise of what a generated listing will contain.