Walmart Listing Image Audit

Image Rules and Guidance

Main image
Use a seamless white background. Larger items may appear in their expected environment.
Gallery
Walmart recommends at least four images. Square images are required.
Text in images
Keep any text factual. Walmart says images should not include claims or promotional language about the item.

Copy Checks and Guidance

Title
Up to 150 characters
Note: We could not recheck this number on Walmart's current page. Confirm it for your category in Seller Center.
Key features
3 to 10 fields, up to 80 characters each
Note: We could not recheck this number on Walmart's current page. Confirm it for your category in Seller Center.
Description
At least 150 words
Note: We could not recheck this number on Walmart's current page. Confirm it for your category in Seller Center.

Frontpiece Audit Targets

  • Title target: 75 characters or fewer
  • Key features target: 30 to 80 characters each

Frontpiece Image Defaults

  • 7 images in the current Frontpiece default
  • Up to 5 images with added text in the Frontpiece default
  • At least 1 lifestyle or studio image without added text in the Frontpiece default

Recommended Image Plan

  1. 1. Main Hero

    Shot
    A clear view of the exact item on white
    Photo to Use
    Your sharpest full-product photo
    Headline Idea
    No added headline

  2. 2. Feature Infographic

    Shot
    One verified feature with a short callout
    Photo to Use
    A photo that visibly supports the feature
    Headline Idea
    Your most useful verified feature

  3. 3. Lifestyle / Context

    Shot
    The product in a real use setting
    Photo to Use
    Your own in-use photo
    Headline Idea
    No added headline

  4. 4. Scale & Dimensions

    Shot
    Show size with verified measurements or a familiar reference
    Photo to Use
    A photo with a ruler or a known-size reference
    Headline Idea
    Your verified dimensions

  5. 5. What's Included

    Shot
    Lay out only the items in the sold package
    Photo to Use
    Your complete package-contents photo
    Headline Idea
    What Is Included

  6. 6. Detail / Close-up

    Shot
    A close view of material, finish or construction
    Photo to Use
    Your sharpest detail photo
    Headline Idea
    The material or detail shown

  7. 7. Material & Construction

    Shot
    Show how the item is made from a visible detail
    Photo to Use
    Your own construction or material photo
    Headline Idea
    The construction shown

About This Audit

  • The grader checks listing copy and image coverage. It cannot certify marketplace compliance or predict sales.
  • The recommended plan is a starting point for your own photos. It is not a promise of what a generated listing will contain.