TikTok Shop Listing Image Audit

Image Rules and Guidance

Main image
Use a pure white background under the US listing policy. Check your category guidance for exceptions.
Gallery
Up to nine images. Show the actual product clearly.
Added text
No added text, graphics or watermarks on the main image, and no promotional stickers on any image. The listing policy also limits text on other images, while other TikTok guides ask for factual text on specification and dimension images. Keep any text factual and off the product.

Copy Checks and Guidance

Title
25 to 255 characters
Description
Listing policy: at least 30 words. Quality guidance: over 80 characters or an image.

Frontpiece Audit Targets

  • Title target: 80 characters or fewer

Frontpiece Image Defaults

  • 8 images in the current Frontpiece default
  • Up to 6 images with added text in the Frontpiece default
  • At least 1 lifestyle or studio image without added text in the Frontpiece default

Recommended Image Plan

  1. 1. Main Hero

    Shot
    A clear view of the exact item on white
    Photo to Use
    Your sharpest full-product photo
    Headline Idea
    No added headline

  2. 2. Feature Infographic

    Shot
    One verified feature with a short callout
    Photo to Use
    A photo that visibly supports the feature
    Headline Idea
    Your most useful verified feature

  3. 3. Lifestyle / Context

    Shot
    The product in a real use setting
    Photo to Use
    Your own in-use photo
    Headline Idea
    No added headline

  4. 4. Scale & Dimensions

    Shot
    Show size with verified measurements or a familiar reference
    Photo to Use
    A photo with a ruler or a known-size reference
    Headline Idea
    Your verified dimensions

  5. 5. What's Included

    Shot
    Lay out only the items in the sold package
    Photo to Use
    Your complete package-contents photo
    Headline Idea
    What Is Included

  6. 6. Detail / Close-up

    Shot
    A close view of material, finish or construction
    Photo to Use
    Your sharpest detail photo
    Headline Idea
    The material or detail shown

  7. 7. Material & Construction

    Shot
    Show how the item is made from a visible detail
    Photo to Use
    Your own construction or material photo
    Headline Idea
    The construction shown

About This Audit

  • The grader checks listing copy and image coverage. It cannot certify marketplace compliance or predict sales.
  • The recommended plan is a starting point for your own photos. It is not a promise of what a generated listing will contain.